Privacy Policy

Privacy Policy

Last updated: April 20, 2026

This Privacy Policy explains how we collect, use, and protect your information when you use Wall of Forever ("Service", "we", "us", or "our"). For operator details, see our Imprint.

1. Information We Collect

Account Information

When you sign in using Google Sign-In, we may collect:

  • Name

  • Email address

  • Profile identifier

We use this information to:

  • Create your account

  • Allow login

  • Communicate with you

  • Send your brick certificate

Gift Recipient Information

When you send a brick as a gift, we collect the recipient's name and email address as provided by you. This information is used solely to deliver the gift notification. Gift recipients who do not claim their gift or create an account are not tracked further.

Content Information

When you create a brick, we collect:

  • Text content you submit

  • Uploaded images

  • Selected brick location

  • Creation timestamp

Uploaded images may be compressed, resized, and stored for display purposes. Original files may not be preserved.

All approved content becomes publicly visible.

Payment Information

Payments are processed by Lemon Squeezy, our payment provider.

We do not store credit card details or payment credentials.

We may receive limited payment-related information such as:

  • Transaction confirmation

  • Payment status

  • Country or currency used

Prices are displayed in EUR but may be charged in local currency depending on payment provider settings.

Moderation Information

All content submitted to the Service may be subject to automated review or manual review. Content flagged for review may remain temporarily hidden until moderation is completed.

Automatically Collected Technical Data

When you use the Service, our servers automatically record technical data, including:

  • IP address

  • Request metadata (timestamp, requested URL, response status)

We use this data to operate and secure the Service, prevent abuse, and apply rate limiting. Server logs are retained for a limited period (approximately 30 days) and then deleted.

2. How We Use Your Information

We use your data to:

  • Provide the Service

  • Process purchases

  • Display public memorial content

  • Generate brick certificates

  • Moderate content

  • Prevent abuse

  • Respond to support requests

  • Comply with legal obligations

3. Public Nature of Content

Wall of Forever is a public platform. Approved content:

  • Is publicly visible

  • May be accessed by anyone

  • May appear in search engines

Users should not upload sensitive or private personal information.

4. Legal Basis (GDPR)

If you are located in the European Union, your data is processed under the General Data Protection Regulation (GDPR). Legal bases include:

  • Performance of a contract (Art. 6(1)(b) GDPR)

  • Legitimate interest (Art. 6(1)(f) GDPR)

  • Legal compliance (Art. 6(1)(c) GDPR)

5. Data Storage and Hosting

Account data and brick records are stored on servers operated by Hetzner in data centers located within the European Union.

Uploaded images, generated certificates, and backups are stored using Cloudflare R2 object storage and delivered via Cloudflare's content delivery network. This data may be processed or stored outside the European Union; where this occurs, it is subject to appropriate safeguards as provided by the relevant provider.

We take reasonable technical measures to protect your information.

6. Data Retention

We retain data:

  • As long as the Service remains operational

  • As necessary to provide purchased placements

  • As required by law

Public brick content is intended to remain available for as long as the Service exists. You may request deletion of your account data at any time. Published brick content is not deletable by users and will remain on the wall as described in our Terms of Service.

7. Your Rights

Depending on your location, you may have the right to:

  • Access — request a copy of your personal data

  • Rectification — correct inaccurate data

  • Erasure — request deletion of your data

  • Data portability — receive your data in a structured, machine-readable format

  • Object — object to processing based on legitimate interest

  • Complaint — lodge a complaint with your local data protection authority

To exercise any of these rights, contact us at support@wall-of-forever.com.

8. Content Removal

Published content is not deletable by users. We may remove content if required by law, if it violates our policies, or in response to a valid legal complaint. Removal may occur without prior notice.

9. Cookies

The Service uses essential cookies necessary for authentication and session management. We do not use advertising or tracking cookies. See our Cookie Policy for details.

10. Third-Party Services

We rely on the following third-party services:

  • Google — authentication

  • Lemon Squeezy — payment processing

  • Hetzner — hosting infrastructure

  • Cloudflare — image and certificate storage, content delivery, and DNS

  • Resend — transactional email delivery

  • OpenAI — automated content moderation

  • GlitchTip — error monitoring and diagnostics

These providers may process limited user data as required to deliver their services. Submitted text content may be sent to OpenAI for moderation purposes only. Recipient names and email addresses you provide for gifts or account communication are processed by Resend solely to deliver email.

When the Service encounters a technical error, a diagnostic report is sent to GlitchTip so we can fix it. These reports contain the error message, the technical stack trace, the page or API route involved, and your browser and operating system version. They do not contain your name, email address, or the content of your bricks: identifying values are removed before a report is sent, and IP addresses are either omitted or replaced with an irreversible one-way hash. Diagnostic reports are used solely to diagnose and fix faults.

11. Security

We take reasonable measures to protect user accounts, stored content, and system integrity. However, no system is completely secure.

12. Children's Privacy

The Service is intended only for users 16 years of age or older. Users under 16 are not permitted to use the Service.

13. Changes to This Policy

We may update this Privacy Policy periodically. Updated versions will be published on this page. Continued use of the Service indicates acceptance of changes.

14. Contact

For privacy-related requests, see contact details on our Imprint page.